Euroshop '23
(About)
Client:
ITAB
Industry:
Retail / Smart Store
Role:
UX/UI Designer, Experience Designer
Duration:
4 months
Client:
ITAB
Industry:
Retail / Smart Store
Role:
UX/UI Designer, Experience Designer
Duration:
4 months
Client:
ITAB
Industry:
Retail / Smart Store
Role:
UX/UI Designer, Experience Designer
Duration:
4 months
(Process)
(01)
Overview
In collaboration with ITAB Group, I was responsible for designing and optimizing the full customer journey and UI experience for a multi-solution retail showcase at EuroShop 2023 - one of the world’s largest retail innovation trade shows. The goal was to demonstrate how Phygrid’s digital store platform integrates seamlessly with ITAB’s physical retail environments to create intuitive, connected, and measurable experiences.
(01)
Overview
In collaboration with ITAB Group, I was responsible for designing and optimizing the full customer journey and UI experience for a multi-solution retail showcase at EuroShop 2023 - one of the world’s largest retail innovation trade shows. The goal was to demonstrate how Phygrid’s digital store platform integrates seamlessly with ITAB’s physical retail environments to create intuitive, connected, and measurable experiences.
(01)
Overview
In collaboration with ITAB Group, I was responsible for designing and optimizing the full customer journey and UI experience for a multi-solution retail showcase at EuroShop 2023 - one of the world’s largest retail innovation trade shows. The goal was to demonstrate how Phygrid’s digital store platform integrates seamlessly with ITAB’s physical retail environments to create intuitive, connected, and measurable experiences.
(02)
Challenge
ITAB wanted to highlight how digital and physical retail touchpoints can merge into one cohesive journey. The challenge was to design a unified flow across several independent solutions - including Smart Fitting Room, Queue System, Scan & Go, Self-Checkout, Lift & Learn, Task App, and Find Your Style - all within a live trade show environment where reliability, clarity, and engagement were equally important.
(02)
Challenge
ITAB wanted to highlight how digital and physical retail touchpoints can merge into one cohesive journey. The challenge was to design a unified flow across several independent solutions - including Smart Fitting Room, Queue System, Scan & Go, Self-Checkout, Lift & Learn, Task App, and Find Your Style - all within a live trade show environment where reliability, clarity, and engagement were equally important.
(02)
Challenge
ITAB wanted to highlight how digital and physical retail touchpoints can merge into one cohesive journey. The challenge was to design a unified flow across several independent solutions - including Smart Fitting Room, Queue System, Scan & Go, Self-Checkout, Lift & Learn, Task App, and Find Your Style - all within a live trade show environment where reliability, clarity, and engagement were equally important.
(03)
Process
I worked cross-functionally with ITAB’s retail innovation team and Phygrid’s internal developers to theme, prototype, and test each customer journey. Every digital interface was re-designed with cohesive branding, visual clarity, and real-time feedback loops, ensuring that transitions between physical and digital interactions felt natural. I also designed and validated UX flows for trade-show visitors — from initial engagement to interaction and follow-up - ensuring each solution could be demonstrated smoothly under high-traffic conditions.
(03)
Process
I worked cross-functionally with ITAB’s retail innovation team and Phygrid’s internal developers to theme, prototype, and test each customer journey. Every digital interface was re-designed with cohesive branding, visual clarity, and real-time feedback loops, ensuring that transitions between physical and digital interactions felt natural. I also designed and validated UX flows for trade-show visitors — from initial engagement to interaction and follow-up - ensuring each solution could be demonstrated smoothly under high-traffic conditions.
(03)
Process
I worked cross-functionally with ITAB’s retail innovation team and Phygrid’s internal developers to theme, prototype, and test each customer journey. Every digital interface was re-designed with cohesive branding, visual clarity, and real-time feedback loops, ensuring that transitions between physical and digital interactions felt natural. I also designed and validated UX flows for trade-show visitors — from initial engagement to interaction and follow-up - ensuring each solution could be demonstrated smoothly under high-traffic conditions.
(04)
Result & Conclusion
The final setup delivered a connected retail ecosystem where visitors could seamlessly move between digital experiences and physical touchpoints. ITAB’s showcase received strong feedback for its clarity, flow, and futuristic retail narrative, positioning Phygrid’s integrations as a powerful bridge between digital analytics and in-store experiences. The solutions developed for EuroShop continue to serve as reference implementations for future ITAB and Phygrid client projects.
(04)
Result & Conclusion
The final setup delivered a connected retail ecosystem where visitors could seamlessly move between digital experiences and physical touchpoints. ITAB’s showcase received strong feedback for its clarity, flow, and futuristic retail narrative, positioning Phygrid’s integrations as a powerful bridge between digital analytics and in-store experiences. The solutions developed for EuroShop continue to serve as reference implementations for future ITAB and Phygrid client projects.
(04)
Result & Conclusion
The final setup delivered a connected retail ecosystem where visitors could seamlessly move between digital experiences and physical touchpoints. ITAB’s showcase received strong feedback for its clarity, flow, and futuristic retail narrative, positioning Phygrid’s integrations as a powerful bridge between digital analytics and in-store experiences. The solutions developed for EuroShop continue to serve as reference implementations for future ITAB and Phygrid client projects.
Download full report
