Microsoft Experience Centers - Global Showcase UX/UI & Journey Design
(About)
Client:
Microsoft
Industry:
Tech / Experience Centers
Role:
Experience Journey Strategist
Duration:
6 months
Client:
Microsoft
Industry:
Tech / Experience Centers
Role:
Experience Journey Strategist
Duration:
6 months
Client:
Microsoft
Industry:
Tech / Experience Centers
Role:
Experience Journey Strategist
Duration:
6 months
(Process)
(01)
Overview
Microsoft wanted to bring their Phygrid-powered experience into physical spaces worldwide - making their experience centers more than just showrooms. The goal: allow visitors to interact with smart retail/tech solutions (kiosk, self-checkout, digital signage, analytics dashboards, etc.) in a seamless format. My role spanned from thematic concepting and UX/UI design to hands-on build and training at the Singapore center, and post-launch support to ensure a stable experience.
(01)
Overview
Microsoft wanted to bring their Phygrid-powered experience into physical spaces worldwide - making their experience centers more than just showrooms. The goal: allow visitors to interact with smart retail/tech solutions (kiosk, self-checkout, digital signage, analytics dashboards, etc.) in a seamless format. My role spanned from thematic concepting and UX/UI design to hands-on build and training at the Singapore center, and post-launch support to ensure a stable experience.
(01)
Overview
Microsoft wanted to bring their Phygrid-powered experience into physical spaces worldwide - making their experience centers more than just showrooms. The goal: allow visitors to interact with smart retail/tech solutions (kiosk, self-checkout, digital signage, analytics dashboards, etc.) in a seamless format. My role spanned from thematic concepting and UX/UI design to hands-on build and training at the Singapore center, and post-launch support to ensure a stable experience.
(02)
Challenge
The experience centers each had distinct contexts (corporate campus in Redmond, flagship in Singapore, engagement hub in London), yet the brand experience needed to feel globally coherent and flexible for local usage. Challenges included: - Multiple solution modules needing a unified user journey - Cross-device touchpoints (in-store interactives → mobile → outlook) - On-site setup and training logistics in Singapore - Ensuring the experience could scale and be supported after launch
(02)
Challenge
The experience centers each had distinct contexts (corporate campus in Redmond, flagship in Singapore, engagement hub in London), yet the brand experience needed to feel globally coherent and flexible for local usage. Challenges included: - Multiple solution modules needing a unified user journey - Cross-device touchpoints (in-store interactives → mobile → outlook) - On-site setup and training logistics in Singapore - Ensuring the experience could scale and be supported after launch
(02)
Challenge
The experience centers each had distinct contexts (corporate campus in Redmond, flagship in Singapore, engagement hub in London), yet the brand experience needed to feel globally coherent and flexible for local usage. Challenges included: - Multiple solution modules needing a unified user journey - Cross-device touchpoints (in-store interactives → mobile → outlook) - On-site setup and training logistics in Singapore - Ensuring the experience could scale and be supported after launch
(03)
Process
- Designed thematic frameworks for each center: curated solution clusters (e.g., queue system, AR fitting, analytics dashboard) aligned with Microsoft’s narrative of “digital retail meets physical space.” - Created UX/UI for each module ensuring consistent branding, interaction logic and hand-off flows (e.g., visitor scans QR → launches mobile demo → books meeting). - Developed training materials: interactive walkthroughs, sales-enablement decks, on-floor staff scripts. - Travelled to Singapore to oversee installation of the booth, train staff, perform usability checks and fine-tune flows live. - Provided post-launch support for monitoring, bug fixes and stakeholder walkthroughs.
(03)
Process
- Designed thematic frameworks for each center: curated solution clusters (e.g., queue system, AR fitting, analytics dashboard) aligned with Microsoft’s narrative of “digital retail meets physical space.” - Created UX/UI for each module ensuring consistent branding, interaction logic and hand-off flows (e.g., visitor scans QR → launches mobile demo → books meeting). - Developed training materials: interactive walkthroughs, sales-enablement decks, on-floor staff scripts. - Travelled to Singapore to oversee installation of the booth, train staff, perform usability checks and fine-tune flows live. - Provided post-launch support for monitoring, bug fixes and stakeholder walkthroughs.
(03)
Process
- Designed thematic frameworks for each center: curated solution clusters (e.g., queue system, AR fitting, analytics dashboard) aligned with Microsoft’s narrative of “digital retail meets physical space.” - Created UX/UI for each module ensuring consistent branding, interaction logic and hand-off flows (e.g., visitor scans QR → launches mobile demo → books meeting). - Developed training materials: interactive walkthroughs, sales-enablement decks, on-floor staff scripts. - Travelled to Singapore to oversee installation of the booth, train staff, perform usability checks and fine-tune flows live. - Provided post-launch support for monitoring, bug fixes and stakeholder walkthroughs.
(04)
Result & Conclusion
The showcases at Microsoft’s global experience centers enabled the company (and Phygrid) to demonstrate end-to-end retail technology to high-value prospects, bridging physical space, digital interactivity and analytics. On-site feedback highlighted “engaging,” “instant understanding,” and “professional build” as recurring comments. Staff training materials reduced onboarding time and improved visitor flows. Although this was a showcase rather than a consumer product, the project served as a strategic asset for Microsoft’s sales pipeline and for Phygrid’s expansion into enterprise experience centers.
(04)
Result & Conclusion
The showcases at Microsoft’s global experience centers enabled the company (and Phygrid) to demonstrate end-to-end retail technology to high-value prospects, bridging physical space, digital interactivity and analytics. On-site feedback highlighted “engaging,” “instant understanding,” and “professional build” as recurring comments. Staff training materials reduced onboarding time and improved visitor flows. Although this was a showcase rather than a consumer product, the project served as a strategic asset for Microsoft’s sales pipeline and for Phygrid’s expansion into enterprise experience centers.
(04)
Result & Conclusion
The showcases at Microsoft’s global experience centers enabled the company (and Phygrid) to demonstrate end-to-end retail technology to high-value prospects, bridging physical space, digital interactivity and analytics. On-site feedback highlighted “engaging,” “instant understanding,” and “professional build” as recurring comments. Staff training materials reduced onboarding time and improved visitor flows. Although this was a showcase rather than a consumer product, the project served as a strategic asset for Microsoft’s sales pipeline and for Phygrid’s expansion into enterprise experience centers.
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